I am impressed by how Ringnes combines its business model with sustainability in the production of both recyclable and one way bottles. Many Scandinavians take it upon themselves to recycle their empty bottles. This ‘green mentality’ is etched deeply into their upbringing and has become a part of their way of life. It makes me wonder when Singapore will reach this stage of development, where everyone is equally conscious about the environment and willing to play their part to conserve the environment and promote sustainability.
– Celeste Yeo