Fredrik Haren, The Idea Book


Fredrik Haren, author of The Idea Book has delivered over 1,000 speeches, lectures and workshops over 25 countries on business creativity.  Fredrik Haren is one of the most talked-about names in the field of creativity. He has been awarded Speaker of the Year in 2007 and currently resides in Singapore.

On 30th April 2010, Mr Fredrik Haren had given us a Guest Speaker Talk on Business Creativity in Singapore Management University. He demonstrates the importance and value of new ideas in businesses which was inspirational and motivational. He gave many examples to illustrate creativity in layman’s term which were easy to understand and digestible. One good example is the creativity in “Gin and Tonic”.

His talk were not based on boring creativity theories , instead, he substantiate how creativity can be nurtured and achieved through his successes and life stories.

Once again, we are grateful for Mr Fredrik Haren’s Guest Speaker Talk.It was an enjoyable and beneficial session for all of the BSMers and we look forward to meet you once again.

– Clara Wong

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