Novo Nordisk, Copenhagen, Denmark

Novo Nordisk 2009

Novo Nordisk is the world’s leader in diabetes treatment – manufacturing insulin drugs for diabetic patients worldwide. The presentation started off with an overview of the company, followed by Novo Nordisk’s employer branding and then the functions of its corporate finance department. Through the presentations, the BSM group learnt how Novo Nordisk creates a process of building and supporting a unique and strong employer identity. In addition, it was interesting to note that Novo Nordisk places a strong emphasis on not using people from the poor developing countries as a huge testing ground. Lastly, a veteran executive from Novo Nordisk shared with the group the various social responsible actions by Novo Nordisk – raising awareness, educating patients, Novo Nordisk bus and others – in its determination to be a sustainable pharmaceutical company

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